Mainonta

A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and …

Viestintäympäristömme kehittyy nopeassa tahdissa. Keskustelu vilisee sellaisia käsitteitä kuin dialogi, yritysaktivismi, vaihtoehtoiset faktat, influensserit, hybridimallit, …

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, …

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative …

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." – Advertising legend David Ogilvy …

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting …

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at …

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for …