Sökt på: rory sutherland
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and …
Transport for Humans
Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers …
Transport For Humans
Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers …
Decoded
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are …
Activation Imperative
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and …
The Activation Imperative
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and …
Summary of Rory Sutherland's Alchemy
Get the Summary of Rory Sutherland's Alchemy in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Why is Red Bull so popular, though …