Sökt på: Böcker av Rory Sutherland
totalt 11 träffar
Transport for Humans
Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers …
Transport For Humans
Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers …
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and …
Decoded
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are …
Activation Imperative
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and …
The Activation Imperative
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and …