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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
häftad,
2021,
Engelska,
ISBN 9780062388421
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and …
Transport For Humans
häftad,
2021,
Engelska,
ISBN 9781913019358
Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers …
The Activation Imperative
häftad,
2018,
Engelska,
ISBN 9781538114667
How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across …