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Brand Singapore
häftad,
2017,
Engelska,
ISBN 9789814779241
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as …
Perpetual Spring: Singapore's Gardens by the Bay
häftad,
2012,
Engelska,
ISBN 9789812618474
Gardens have always been central to Singapore's identity and global positioning. Now, a fresh era has blossomed with Gardens by the Bay. Since the 1960s, Singapore has cultivated …
Brand Singapore (Third Edition)
häftad,
2021,
Engelska,
ISBN 9789814928380
How can brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. …