Sökt på: Böcker av Koh Buck Song
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Brand Singapore
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as …
Around the World in 68 days
Around The World In 68 Days is a travelogue with a big difference – not about how to get there, what to see or where to dine, but instead, seeking to glean insights into the …
Perpetual Spring: Singapore's Gardens by the Bay
Gardens have always been central to Singapore's identity and global positioning. Now, a fresh era has blossomed with Gardens by the Bay. Since the 1960s, Singapore has cultivated …
Brand Singapore (Third Edition)
How can brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. …