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Marketing: A Very Short Introduction
Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the …
Creating Effective Sales and Marketing Relationships
This book demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the marketplace. It discusses …
The Oxford Handbook of Strategic Sales and Sales Management
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is …
Achieving a Strategic Sales Focus
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team …