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totalt 5 träffar
Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and …
Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and …
Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and …
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind a book that revolutionized …