Sökt på: Böcker av Steve Rivkin
totalt 11 träffar
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized …
Temperature Adaptation in a Changing Climate
Temperature adaptation is a much neglected field in the minds of climate change researchers and policy makers. However, increasing fluctuations in temperature mean that the risk of …
Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and …
Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and …
Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and …
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind a book that …
The Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and …
Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and …