Sökt på: Sökresultat
totalt 9 träffar
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - …
Integrated Communications in the Postmodern Era
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, …
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – …
Integrated Communications in the Postmodern Era
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, …
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Communicating Globally
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "e;travel"e;? Designed to …
Integrated Communications in the Postmodern Era
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, …