Sökt på: Böcker av Don E Schultz
totalt 20 träffar
Branding the Candidate
American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, …
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text …
Branding the Candidate
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, …
New Advertising
The era of "e;big data"e; has revolutionized many industries-including advertising. This is a valuable resource that supplies current, authoritative, and inspiring …
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Communicating Globally
Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers …
Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Media Generations: Media Allocation In A Consumer-Controlled Marketplace
IMC, The Next Generation
Strategies for binding customers to an organization--by determining the information they want and giving it to themIn 1993, Don Schultz showed marketers how to coordinate their …
Asia Branding
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and …
Building Customer-brand Relationships
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and …