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The Marketing Power of Emotion
inbunden,
2003,
Engelska,
ISBN 9780195150568
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book …
Selling Hitler
inbunden,
2016,
Engelska,
ISBN 9781849043526
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The …