Sökt på: Böcker av John O'Shaughnessy
totalt 36 träffar
European Friends of the American Revolution
Europe’s crucial contribution to the achievement of American independence.American independence would not have been achieved without diplomatic, financial, and military support …
The Marketing Power of Emotion
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book …
Interpretation in Social Life, Social Science, and Marketing
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear …
Philosophy of Marketing
The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to …
European Friends of the American Revolution
Europe's crucial contribution to the achievement of American independence.American independence would not have been achieved without diplomatic, financial, and military support …
Consumer Behaviour
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate …
The Seven Intentions of Mourning
Inquiry and Decision (Routledge Revivals)
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those …
Information Governance and Security
Information Governance and Security shows managers in any size organization how to create and implement the policies, procedures and training necessary to keep their organization’s …
Marketing Power of Emotion
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and …
Interpretation in Social Life, Social Science, and Marketing
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear …
Inquiry and Decision (Routledge Revivals)
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those …