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Interpretation in Social Life, Social Science, and Marketing
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear …
Inquiry and Decision (Routledge Revivals)
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those …
Business Organization (RLE: Organizations)
This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how …
Patterns of Business Organization (RLE: Organizations)
This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual …
The Oedipus Complex Today
A collection of papers focusing on the Kleinian conception of the Oedipus complex, how this is now understood, and what effect it has had on clinical practice. The papers by the …
Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most …
Competitive Marketing (RLE Marketing)
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating …
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of …