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totalt 3 träffar
The Marketing Power of Emotion
inbunden,
2003,
Engelska,
ISBN 9780195150568
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book …
Why People Buy
häftad,
1989,
Engelska,
ISBN 9780195040876
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many …
Explaining Buyer Behavior
inbunden,
1992,
Engelska,
ISBN 9780195071085
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy …