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Consumer Behaviour
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate …
Information Governance and Security
Information Governance and Security shows managers in any size organization how to create and implement the policies, procedures and training necessary to keep their organization's …
Marketing Power of Emotion
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and …
Interpretation in Social Life, Social Science, and Marketing
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear …
Inquiry and Decision (Routledge Revivals)
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those …
Business Organization (RLE: Organizations)
This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of value to contribute and how …
European Friends of the American Revolution
Europe's crucial contribution to the achievement of American independence.American independence would not have been achieved without diplomatic, financial, and military support …
Competitive Marketing (RLE Marketing)
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating …
Patterns of Business Organization (RLE: Organizations)
This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual …
Undermining of Beliefs in the Autonomy and Rationality of Consumers
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of …
Explaining Buyer Behavior
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in …
Oedipus Complex Today
A collection of papers focusing on the Kleinian conception of the Oedipus complex, how this is now understood, and what effect it has had on clinical practice. The papers by the …