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Sponsorship: For a Return on Investment
inbunden,
2007,
Engelska,
ISBN 9780750686402
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more …
Strategic Sports Event Management
inbunden,
2021,
Engelska,
ISBN 9780367494650
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community …
Innovative Marketing Communications
inbunden,
2015,
Engelska,
ISBN 9781138129726
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all …