Sökt på: Böcker av Tereza Semerádová
totalt 6 träffar
Impacts of Online Advertising on Business Performance
Creating a brand??s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order …
Website Quality and Shopping Behavior
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's …
Moving Businesses Online and Embracing E-Commerce
The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In …
Achieving Business Competitiveness in a Digital Environment
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital …
Achieving Business Competitiveness in a Digital Environment
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital …
Website Quality and Shopping Behavior
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's …