Sökt på: Böcker av Ruby Roy Dholakia
totalt 9 träffar
New infotainment Technologies in the Home
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt …
M-Powering Marketing in a Mobile World
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to …
Global E-Commerce and Online Marketing
Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological …
Technology and Consumption
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and …
Das Internet der Zukunft
Der technologische Fortschritt und insbesondere die modernen Formen der Kommunikation bewirken stetige Veränderungen der betrieblichen Geschäftstätigkeiten. Oft vollzieht sich der …
New infotainment Technologies in the Home
As the "e;information superhighway"e; moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how …
Technology and Consumption
Technology and Household Consumption is a comprehensive text that provides insights into technology's impact on consumer behavior and the household environment. Consumption and …
New infotainment Technologies in the Home
As the "e;information superhighway"e; moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how …
M-Powering Marketing in a Mobile World
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to …