Sökt på: Böcker av Richard Shotton
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The Illusion of Choice
The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much …
The Choice Factory
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of …
Choice Factory
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of …
La fábrica de la elección
Para poder influir en las decisiones de los consumidores, necesitas comprender cómo se desencadenan. Mediante la observación de un día típico de toma de decisiones –desde la …
Fabrika vybora: Kak preodolet 25 prepjatstvij, kotorye meshajut klientu sovershit pokupku
Chtoby vasha reklama byla effektivnoj, neobkhodimo chetko ponimat, chto imenno dvizhet tselevoj auditoriej vo vremja prinjatija reshenija o pokupke. Avtor utverzhdaet: neredko na …
Illusion of Choice
The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How …