Sökt på: Böcker av Nicholas Ind
totalt 30 träffar
In Good Conscience
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers …
Henrik Ibsen: Nine full-cast BBC radio dramatisations
Often described as ‘the father of realism’, Henrik Ibsen was a pioneer of modernist drama. He influenced playwrights as diverse as George Bernard Shaw and Oscar Wilde, and is the …
Brands with a Conscience
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to …
Branding Inside Out
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology …
Brand Desire
Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as …
Terence Conran
Sir Terence Conran has been stunning customers and reviewers for years with his combination of good taste and easy-going style. What the Sunday Times has called his egalitarianism …
Branding Inside Out
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology …
Brand Desire
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as …
U.S.-India Defense Trade
Branding Governance
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a …
Brand Desire
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as …
Brands with a Conscience
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to …