Sökt på: Böcker av Melissa Aronczyk
totalt 8 träffar
Strategic Nature
A look at how public relations has dominated public understanding of the natural environment for over one hundred years.In A Strategic Nature, Melissa Aronczyk and Maria I. …
Branding Latin America
As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key …
Branding the Nation
National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "e;brand"e; their …
Branding the Nation
National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. …
Branding Latin America
As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key …
Blowing Up the Brand
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the …
Strategic Nature
A look at how public relations has dominated public understanding of the natural environment for over one hundred years.In A Strategic Nature, Melissa Aronczyk and Maria I. …
A Strategic Nature
A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. …