Sökt på: Böcker av Maria Palazzo
totalt 13 träffar
Beyond Multi-Channel Marketing
The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it …
Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing
Illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice.
Rethinking Decision-Making Strategies and Tools
Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses established decision-making tools, and on the necessity to re-arrange and re-evaluate …
Rethinking Decision-Making Strategies and Tools
Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses established decision-making tools, and on the necessity to re-arrange and re-evaluate …
Beyond Multi-Channel Marketing
The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it …
Linking Cultural Dimensions and CSR Communication
Cultural differences among nations are being recognized as critically important for the corporate social responsibility (CSR) agendas of multinational companies. For this reason, …
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for …
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for …
Beyond Multi-Channel Marketing
The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it …
Contemporary Issues in Branding
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the …
Sustainable Branding
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on …
Contemporary Issues in Branding
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the …