Sökt på: Böcker av Leonard L. Berry
totalt 7 träffar
Management Lessons from the Mayo Clinic (PB)
Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty …
Advances in Ophthalmology and Optometry 2017
Advances in Ophthalmology and Optometry reviews the most current practices in both ophthalmology and optometry. A distinguished editorial board, headed by Dr. Myron Yanoff, …
Marketing Services
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years …
Advances in Ophthalmology and Optometry, 2017
Advances in Ophthalmology and Optometry reviews the most current practices in both ophthalmology and optometry. A distinguished editorial board, headed by Dr. Myron Yanoff, …
Discovering the Soul of Service
A former National President of the American Marketing Association goes beyond the scope of his previous works to explore how flourishing service companies maintain over the long …
On Great Service
Improving service quality has finally become a top priority of management today, yet according to service quality expert Leonard Berry only a handful of companies have managed to …
Discovering the Soul of Service
This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their …