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Your Gut is Still Not Smarter Than Your Head
Praise for Your Gut Is Still Not Smarter Than Your Head "e;Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of …
A Practical Guide to the Short-Term Lets Licensing Scheme in Scotland
Drawing on over a decade of experience advising on civic licensing in Scotland, and specifically advising clients over the last two years in relation to the new short-term lets …
Uncover the Hidden Power of Television Programming
A must read for any advertisers. A well-designed experiment that sheds light on the critical issue of the effect of audience program involvement on advertising effectiveness. …
Objects of War
War has shaped currencies, creating, abolishing and moulding them. By providing the means through which they have been fought, coins and banknotes have proved themselves an …
Simulated Test Marketing
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, …
History, Society and Variation
This volume presents a collection of new articles by sixteen specialists in the field of pidgin and creole studies, assembled in honor of the world-renowned creolist, Albert …
Market New Products Successfully
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, …
Counterintuitive Marketing
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and …
Your Gut is Still Not Smarter Than Your Head
Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the …
Arthurian Literature XXXVIII
Arthurian Literature has established its position as the home for a great diversity of new research into Arthurian matters. It delivers fascinating material across genres, periods, …