Sökt på: Böcker av Joffre Swait
totalt 5 träffar
Stated Choice Methods
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty …
The Information-Economics Perspective on Brand Equity
The Information-Economics Perspective on Brand Equity focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity …
Well Met: Poems of Companionship
How might I quit treating people as objects? How might I, instead, begin to use the objects in my life to connect with the people around me? You could do worse than beginning with …
Stated Choice Methods
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty …
Stated Choice Methods
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty …