Sökt på: Böcker av Jim Macnamara
totalt 7 träffar
Journalism and PR
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of …
The 21st Century Media (R)evolution
The emergence of what are called `new media’ and `social media’ is one of the most discussed topics in contemporary societies. Because media and public communication are mostly …
Organizational Listening
Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government …
Organizational Listening II
The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice. This entirely new …
Beyond Post-Communication
While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and manipulation by bots and …
Evaluating Public Communication
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, …
Evaluating Public Communication
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, …