Sökt på: Böcker av Jean-Claude Usunier
totalt 16 träffar
Religions as Brands
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More …
Religions as Brands
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More …
Interkulturelles Marketing
International Business Negotiations
Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there …
Marketing Across Cultures
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve …
Business & Marketing Across Cultures
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster …
International and Cross-Cultural Business Research
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be …
AIDS and Business
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take …
AIDS and Business
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take …
Intercultural Business Negotiations
Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and …
Business & Marketing Across Cultures
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster …
Marketing Across Cultures
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve …