Sökt på: Böcker av Janina Poesch
totalt 11 träffar
Trade Fair Design Annual 2019/20
So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no …
Brand Experience & Trade Fair Design Annual 2023/24
Trade Fair Design Annual 2018/19
Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also our economic structures and therefore also the exhibition …
Trade Fair Design Annual 2016/17
In this edition of the Trade Fair Design Annual, the authors not only show the best trade fair stands of the past year with the usual wealth of images, they also dedicate …
Brand Experience & Trade Fair Design Annual 2022/23
It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. …
Szenografie
Trade Fair Design Annual 2015/16
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that …
Event Design Yearbook 2017/18
We are living in a networked age and can no longer deny digitisation. Although the events sector is characterised primarily by live experiences, events are becoming increasingly …
Trade Fair Design Annual 2021/22
“We need new concepts for trade fairs as places of chance encounters. This might also be showrooms and brand worlds in places where people and ideas converge. What we need are open …
Trade Fair Design Annual 2017/18
Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at …
Trade Fair Annual 2020/21
Until spring 2020 the trade fair sector was still boasting: "You can't e-mail a handshake!" Then Covid-19 came along and everything was turned upside down: exhibitions were …