Sökt på: Böcker av Goldenberg Jacob Goldenberg
totalt 10 träffar
Inside the Box
The inside-the-box approach can reveal key opportunities for innovation that are hiding in plain sight (Daniel H. Pink, author of Drive).The traditional attitude toward creativity …
Resistance to Innovation
Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures …
Cracking the Ad Code
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and …
Creativity in Product Innovation
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are …
Inside the Box
Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and …
Creativity in Product Innovation
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain ‘regularities’ in product development are …
Creativity in Product Innovation
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain ‘regularities’ in product development are …
Resistance to Innovation
Every year, about 25,000 new products are introduced in the United States. Most of these products fail-at considerable expense to the companies that produce them. Such failures are …
Inside the Box: A Proven System of Creativity for Breakthrough Results
"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of Drive).The traditional attitude toward …
Inside the Box
Kreative Ideen entwickeln – mit diesem Buch über InnovationstechnikenDas Erstellen innovativer Konzepte fällt Ihnen schwer? Sie haben Probleme bei der Ideenfindung? Dann kann Ihnen …