Sökt på: Böcker av Eric Viardot
totalt 17 träffar
Adoption of Innovation
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in …
Timeless Principles of Successful Business Strategy
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to …
Successful Marketing Strategies for High-Tech Firms, Third Edition
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech …
Revolution of Innovation Management
This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors …
Adoption of Innovation
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in …
The Timeless Principles of Successful Business Strategy
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to …
Successful Marketing Strategy for High-tech Firms
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims …
The Timeless Principles of Successful Business Strategy
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to …
The Routledge Companion to Innovation Management
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across …
Routledge Companion to Innovation Management
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across …
Revolution of Innovation Management
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its …