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Sökt på: Böcker av Christian Gronroos
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Service Management and Marketing
häftad,
2015,
Engelska,
ISBN 9781118921449
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the …
In Search of a New Logic for Marketing
häftad,
2007,
Engelska,
ISBN 9780470061299
The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on …