Sökt på: Böcker av Arch G. Woodside
totalt 70 träffar
New Insights on Trust in Business-to-Business Relationships
Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended …
Managing Product Innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result …
Business-to-Business Marketing Management
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. …
Bad to Good
For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that …
Consumer Behavior in Tourism and Hospitality Research
This portrait of contemporary tourists proposes that these travelers create consumption audio-portraits and self-explanations (identity constructions) through their purchases and …
Advances in Culture, Tourism and Hospitality Research
This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some …
Consumer Behavior in Tourism and Hospitality Research
This portrait of contemporary tourists proposes that these travelers create consumption audio-portraits and self-explanations (identity constructions) through their purchases and …
Advances in Culture, Tourism and Hospitality Research
"e;Advances in Culture, Tourism, and Hospitality Research"e; ("e;ACTHR"e;) broadly seeks to increase understanding and description of human behavior, conscious and …
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
This volume provides in-depth understanding about business-to-business (B2B) and organizational relationships. Studies included identify real-life relationship paradoxes and …
Market-Driven Thinking
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how …
Trade Tales
To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog …