Sökt på: Böcker av Adrian Payne
totalt 18 träffar
Handbook of CRM
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete …
Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates …
Marketing Plans for Services
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors …
Marketing Plans for Service Businesses
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and …
Marketing Planning for Services
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, …
Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates …
Strategic Customer Management
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first …
Social Simulation for a Digital Society
"e;Social Simulation for a Digital Society"e; provides a cross-section of state-of-the-art research in social simulation and computational social science. With the …
Strategic Customer Management
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first …
Relationship Marketing
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed …
Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates …
Social Simulation for a Digital Society
“Social Simulation for a Digital Society” provides a cross-section of state-of-the-art research in social simulation and computational social science. With the availability of big …