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This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned …
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with …
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation …
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of …
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of …
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an …