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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy …
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned …
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to …
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned …
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with …
Across communication industries, women face barriers and a Catch-22 situation at all organisational levels and suffer from cultural masculinities. Offering a systematic overview of …
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation …
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of …
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments …
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned …