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Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of …
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This …
Hello! And Every Little Thing that Matters will transform the way businesses interact with customers – delivering a big impact with small ideas. Impactful ideas for businesses on …
?This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of …
Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis …
This book breaks new ground on customer care. Drawing on the author's international experience and research, it provides new insights into helping customers make the best use of …
PR gurus and top political advisors Mark Fabiani and Chris Lehane show PR professionals, brand managers and political operatives how to bullet-proof any marketing campaign - and …
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline …
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether …