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Learn Marketing YOUR Way with MKTG and MindTap! MKTG?s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your …
Learn Management YOUR Way with MGMT! MGMT’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that …
You can save money when purchasing bundled products. This package includes BUSN, 11th and MindTap, 1 term Printed Access Card.
Students save money when purchasing bundled products. This bundle contains HR, 5th Edition, and access to MindTap for 1 term via printed access card. With a single login for …
Learn Communication YOUR Way with COMM5! This easy-reference, paperback textbook presents course content through visually engaging chapters and Chapter Review Cards that …
Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review …
Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful …
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know …
Created through a "student-tested, faculty-approved" review process with input from more than 150 students and faculty, Collier/Evans' OM5 provides a streamlined introduction to …
Equip students with the critical leadership skills and solid understanding of today's theory they need to become effective business leaders in today's turbulent times. With Daft's …