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A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily …
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through …
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the …
An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and …
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business …
Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of …
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other …
A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. The key principles discussed are interaction …
Less than five percent of the worlds firms achieve the full potential of their customer relationship initiatives The rest are caught in its paradox The core message of …
Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components …