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This popular and well received standard text on Entrepreneurship has been completely revised and updated for the second edition. The text retains the favourably reviewed features …
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster …
Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and …
This timely textbook is contemporary and comprehensive in its coverage of Cross-Cultural Management, and unique in its approach which fosters a multi-paradigmatic mindset among …
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences …
Written by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries through their International Human Resource Management …
Written by an internationally renowned team of experts and underpinned by cutting-edge research, International Human Resource Management tackles a broad range of controversial and …
This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. The text …
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in …
Established as the standard reference for a worldwide readership of students, scholars and practitioners in international agencies, governments, companies and unions, this text …