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This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry.The book takes the reader logically through each part of …
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of …
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade …