Försäljning & marknadsföring

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse …

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...This book contains the playbooks that took me from sleeping on my gym …

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a …

'Every page made me wish I was a potter' Nigel SlaterFlorian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - and as his skill has …

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, …

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising …

BUSINESS SUCCESS STARTS WITH LEAD GENERATION The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm …

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters …

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the …

The essential guidebook on how to make your marketing and advertising more profitable--faster. You already have a great product or service--how do you build a narrative around it …