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  • Consumer Culture Theory

    häftad, 2023, Engelska, ISBN 9781529609257

    *NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse

  • Scorecard Marketing

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    häftad, 2023, Engelska, ISBN 9781781337998

    BUSINESS SUCCESS STARTS WITH LEAD GENERATION The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm

  • Framtidens SEO

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    häftad, 2023, Svenska, ISBN 9789180805469

    Sätt dig in i SEO: En omfattande guide för nybörjare och marknadschefer. Är du intresserad av att lära dig mer om SEO, eller Sökmotoroptimering, och hur det kan skapa mervärde för

  • Traffic Secrets

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    häftad, 2023, Engelska, ISBN 9781788179713

    Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software

  • Corporate Communication

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    häftad, 2023, Engelska, ISBN 9781529600025

    This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated

  • The Strategist's Handbook

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    häftad, 2023, Engelska, ISBN 9780192885289

    Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The

  • Social Media Communication

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    häftad, 2023, Engelska, ISBN 9781032246598

    This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter

  • Interviewing Users

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    häftad, 2023, Engelska, ISBN 9781959029786

    Interviewing people is a skill that most researchers assume they already possess. But not everyone knows how to ask questions well. Expert researcher Steve Portigal updates his

  • After Steve

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    häftad, 2023, Engelska, ISBN 9780008527877

    From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the

  • Crossover Creativity

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    häftad, 2023, Engelska, ISBN 9780857199881

    Ideas don’t just happen, they don’t spring from nowhere. Ideas come to life from everything that’s already inside our brains. Because new ideas are actually a new reaction