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Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and …
Is today's All-Volunteer Force still "e;This Man's Army"e;? In a nation that has seen the rise of feminism, the decline of blue-collar employment, military defeat in …
As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "e;breast"e; in their stories and early breast cancer …
This book examines transaction cost economics, the influential theoretical perspective on organizations and industry that was the subject of Oliver Williamson's seminal …
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads …
Despite the hypervisibility of a constellation of female pop stars, the music business is structured around gender inequality. As a result, women in the music industry often seize …
Timid and retiring, the Victorian housewife was an "e;angel in the house,"e; or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for …
Conventional business marketing often suggests that the primary function of business is to market a product in order to maximize efficiency and profit. In How to Market the Arts: A …
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. …
National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "e;brand"e; their …