Søkt på: Bøker av Dawn Iacobucci
totalt 20 treff
Continuing to Broaden the Marketing Concept
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. This volume brings together leading scholars to …
MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)
Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of …
Kellogg on Integrated Marketing
This cutting-edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism’s Integrated Marketing Communications …
Advances in Services Marketing and Management
Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.
Consumer Behavior
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important …
Handbook of Services Marketing and Management
"What a rarity to see a who's who of thought leaders on any subject create original material for an anthology. It's a real collegial tribute to Teresa A. Swartz and Dawn Iacobucci …
A Chronology of Health Care Marketing Research
A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care. The primary focus of this monograph is the …
Handbook of Services Marketing and Management
"e;What a rarity to see a who's who of thought leaders on any subject create original material for an anthology. It's a real collegial tribute to Teresa A. Swartz and Dawn …