Søkt på: Bøker av Dawn Iacobucci
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Consumer Behavior
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important …
Studying Healthcare from a Marketing Perspective
Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where marketers could have greater impact and use their potential roles to further …
Marketing Management
Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci?s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly …
Marketing Research: Methodological Foundations, 12th Edition
Please seek new 13th edition (cut-and-paste the following: https: //www.amazon.com/gp/product/B09RLY9DQY/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1)For all the talk of "big …
Mediation Analysis
This book covers mediation analysis—the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of …
Social Media Analytics and Its Applications in Marketing
Social Media Analytics and Its Applications in Marketing focuses on the intersection of three closely related domains -- marketing, social media, and social media analytics (SMA). …
Consumer Behavior
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important …
Three Essential Analytical Techniques for the Behavioral Marketing Researcher
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean- Centering, and Mediation Analysis reviews several topics that are essential …
Handbook of Services Marketing and Management
"e;What a rarity to see a who's who of thought leaders on any subject create original material for an anthology. It's a real collegial tribute to Teresa A. Swartz and Dawn …
Continuing to Broaden the Marketing Concept
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. This volume brings together leading scholars to …
Reflections of Eminent Marketing Scholars
Reflections of Eminent Marketing Scholars is a collection of essays solicited from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration …
Networks in Marketing
Written by a group of top American and international scholars, Networks in Marketing provides an overview of what networks are and how they are used in marketing management …