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A Concise History of Albania
A Concise History of Albania charts the history of Albania and its people, within their Balkan and European contexts. It shows the country's journey from its ancient past, still …
Marketing Aesthetics
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this …
Concise History of Albania
A Concise History of Albania charts the history of Albania and its people, within their Balkan and European contexts. It shows the country's journey from its ancient past, still …
Marketing in China and East Asia CC 4V
The Changing Face of The Asian Consumer
Overview As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes …
The Psychology of the Asian Consumer
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical …
Happy Customers Everywhere
The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing …
Handbook on Brand and Experience Management
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest …
Big Think Strategy
Business leaders need bold strategies to stay relevant and win. In "Big Think Strategy", Schmitt shows how to bring bold thinking into your business by sourcing big ideas and …
Experiential Marketing
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd …
Experience Marketing
Experience Marketing examines a new and exciting concept this is of interest to academics and marketing practitioners who have come to realize that understanding how consumers …
Customer Experience Management
Renowned marketer Bernd Schmitt introduces a new marketing paradigm-customer experience management Everyone has stories about terrible customer service-whether they were …