Søkt på: Bøker av Bernd Schmitt
totalt 21 treff
A Concise History of Albania
A Concise History of Albania charts the history of Albania and its people, within their Balkan and European contexts. It shows the country's journey from its ancient past, still …
Marketing Aesthetics
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this …
There's No Business That's Not Show Business
Say goodbye to "e;business as usual"e;--to succeed today you need show business! How do you market in today's "e;experience culture"e;--as conventional …
Marketing in China and East Asia CC 4V
The Changing Face of The Asian Consumer
Overview As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes …
Kundenerlebnis als Wettbewerbsvorteil
Die Autoren zeigen an konkreten Fallbeispielen (Apple, Mini, O2, Red Bull, Segafredo Zanetti, SevenOne Media und VW GTI), wie fuhrende Unternehmen das Kundenerlebnis als …
Online Targeting und Controlling
Das Internet verspricht seit seiner kommerziellen Nutzung den „Gral der Werbewirtschaft“ gefunden zu haben: Massenwerbung ohne Streuverluste. Bisher konnte es dieses Versprechen …
The Psychology of the Asian Consumer
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical …
WooCommerce - Das große Handbuch
Kundenerlebnis als Wettbewerbsvorteil
Die Autoren zeigen an konkreten Fallbeispielen (Apple, Mini, O2, Red Bull, Segafredo Zanetti, SevenOne Media und VW GTI), wie führende Unternehmen das Kundenerlebnis als …
Happy Customers Everywhere
The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing …
Handbook on Brand and Experience Management
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest …