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Marketing in China and East Asia CC 4V
A Concise History of Albania
A Concise History of Albania charts the history of Albania and its people, within their Balkan and European contexts. It shows the country's journey from its ancient past, still …
The Psychology of the Asian Consumer
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical …
Happy Customers Everywhere
The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing …
Handbook on Brand and Experience Management
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest …
Big Think Strategy
Business leaders need bold strategies to stay relevant and win. In "Big Think Strategy", Schmitt shows how to bring bold thinking into your business by sourcing big ideas and …
Weißer Schweizer Schäferhund
Die Kunst des Modellierens
Anhand einer Reihe mathematisch-ökonomischer Modelle sollen Studenten, Absolventen und Praktiker Anregungen zum Modellieren und Lösen praktischer Problemstellungen erhalten. Das …
Customer Experience Management
Renowned marketer Bernd Schmitt introduces a new marketing paradigm-customer experience management Everyone has stories about terrible customer service-whether they were …