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Reframing Business
In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to …
Designing Interactive Strategy
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value …
Service Management
In the world of industry and management producing 'intangible products' poses unique challenges. This book provides a comprehensive framework on these unique management issues and …
Principles of Bioinstrumentation
This complete, well-integrated text offers students without extensive background in the field a solid understanding of the principles and applications of analog and digital …